TV advertising has long been a powerful tool for businesses seeking to captivate audiences and build brand awareness. In recent years, advances in technology have revolutionized the way we advertise on television, opening up new possibilities that go beyond...
A/B split testing is an invaluable tool for any business looking to drive higher ROI. It allows you to take control of the situation, making decisions that are backed up by real data and insights. As a A/B split test analyst, I’m here to show you how easy it can...
The Timeless Approach To Capturing Audiences As a traditional media buyer, I’m often asked why the timeless approach to capturing audiences is still relevant in today’s digital world. The answer lies in the power of control and influence that it offers...
