« Back to Glossary Index

When marketing and advertising it’s essential to measure. Analytics is the process of collecting, measuring and interpreting data in order to understand the true impact of marketing and advertising campaigns. Some KPIs related to analytics could be lead volume, conversion rate, engagement rent, click through rate, impressions, retention rate, close rate and return on investment. When interpreting this data one is able to improve strategies to make data-driven decisions.

« Return to Glossary
Skip to content