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The technique of sending customized advertisements to individuals on the basis of their own personal online behavior is referred to as behavioral targeting. It entails monitoring the user’s specific and personal behaviors and making use of the information gathered to send tailored communications and offers to each individual or group of individuals. Examples of this may include targeting based on past purchases, websites preiviouslt frequented, timelines for purchases, etc. Using behavioral targeting can help a business to quicker close on business or deals based on focusing their marketing efforts on consumers who have already exhibited interest in their products or services.

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