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Leveraging the right tools and techniques can make all the difference when it comes to boosting your website’s conversion rate. Conversion Rate Optimization (CRO) is an invaluable process that helps businesses maximize their return on investment by optimizing their website or landing page to increase the percentage of visitors who complete desired actions, such as making a purchase or filling out a form. Common CRO techniques include A/B testing, which compares two versions of a web page to determine which one performs better, and multivariate testing, which tests multiple variations of a web page at once. Through these methods, businesses can identify opportunities for improvement and develop strategies to increase conversions.

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