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In-app marketing” refers to the process of promoting goods, services, or brands through mobile applications. It can be through the use of pictures or images, promotions, deals, etc. Its goal is to increase user engagement, increase conversion rates, and enable app users to be monetized. Consumers are known to be avid mobile device users, so utilizing in-app marketing allows you to put your product or service in a place that you already know that they are and that they will see. It is a verified way to create more conversions. 

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