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The process of locating and luring prospective clients or customers to your company or organization is referred to as “lead generation.” The generation of leads is an important and necessary component of any business. One uses marketing campaigns and advertising campaigns to generate interest for products and services when one is thinking about lead generation. Search engine optimization, paid search advertising, social media marketing, landing pages, affiliate marketing, and video marketing are some of the marketing strategies that are utilized in the process of lead generation.

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