Remarketing, also known as retargeting, is a digital advertising strategy that uses previous interactions with a brand or product to target users. Users who have visited a website, added products to their cart, or engaged with the brand on social media are examples of this.
Remarketing’s goal is to keep the brand in front of these users’ minds and encourage them to take a desired action, such as making a purchase or filling out a form. This is accomplished by displaying relevant advertisements or content to these users while they browse other websites or social media platforms.
Remarketing is a highly effective strategy because it targets users who have previously expressed interest in the brand or product, increasing their likelihood of conversion. By reminding these users of the brand or product, the likelihood of a purchase or other desired action increases.
Remarketing can be carried out via a variety of channels, such as display advertising, social media advertising, and email marketing. To ensure that ads or content are relevant and effective, users must be carefully targeted and segmented.
Finally, remarketing is a digital advertising strategy that uses relevant ads or content to target users who have previously interacted with a brand or product. It is used to drive sales and increase conversions by reminding users of the brand or product and encouraging them to take the desired action. To ensure relevance and effectiveness, effective remarketing necessitates careful targeting and segmentation.« Return to Glossary