Search engine optimization (SEO) refers to the process of improving website visibility through organic search results. This process involves implementing tactics to increase the likelihood of a site appearing on a search engine result page (SERP) in response to related user queries. In general, a page’s ranking depends on how relevant it is to specific keywords for which advertisers are willing to pay, however through clever leveraging of algorithmic systems, you can guarantee organic results without the recurring bill of advertisement agencies who overcharge for their placements.
How to measure the success of SEO?
Measuring the success of SEO depends on your business KPIs. It’s important to know how these metrics impact your bottom line. It’s essential to measure how well various sources of traffic are converting into paying customers. Traffic, user engagement, conversion rate and volume are all ways of measuring how much impact your SEO efforts have on business.« Return to Glossary