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The target audience refers to the specific group of individuals that a marketing campaign is intended to reach and influence. This group is identified based on a range of factors such as age, gender, location, income, interests, and behaviors. Understanding the target audience is essential for developing effective marketing strategies that resonate with the audience and drive engagement and conversions. By identifying the needs, wants, and pain points of the target audience, marketers can tailor messaging and communication channels to connect with them in a more meaningful way. A well-defined target audience can also help businesses to focus their resources more effectively and generate higher returns on investment.

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